I help PR and communications leaders get on the right side of that line — and I've been on that line myself, more than once.
My story isn't how I got into AI. It's how I've been navigating technological disruption in communications my entire career — and what I've learned every time. AI is version five for me. My clients are about to go through theirs.
I finished college with a Graphic Design degree just as desktop publishing arrived and disrupted the entire print industry. Everything I'd spent four years learning was suddenly in question.
I said I had computer experience. I didn't. So I stayed in the office late every night and taught myself — because I knew the gap was closeable if I was willing to close it. That became my approach to every disruption that followed.
During the dotcom era, I transitioned from print to web design — fueled by books, mentors, workshops, and the stubborn belief that new skills are just old skills in different clothes. Print design trained my eye. The web just needed a different canvas. Eventually I moved into digital creative direction.
As web design became commoditized and social platforms reshaped communications, I evolved again — this time into digital and social media strategy. Same instinct. Same methodology. New tools.
Generative AI is the biggest disruption communications has seen in a generation. And I recognize the feeling — the mix of excitement and disorientation, the temptation to dismiss it, the quiet understanding that dismissal isn't really an option.
I'm not claiming I've figured out version 5.0. I'm saying I've been here four times before, and I know how to navigate the in-between. That's what I teach.
If you lead a communications team, you know how it goes. Someone on leadership wants to know your AI strategy. Your team is experimenting but inconsistently. You've seen enough bad AI-generated content to be skeptical — but you know ignoring it isn't the answer either.
You're not looking for someone to tell you AI is the future. You already know that. You're looking for someone who can show you what it looks like for a PR team, specifically — with your actual workload, your clients, your standards.
That's who I work with. Communications directors, agency leaders, and senior PR professionals who care about the craft and aren't willing to let it get sloppy on their watch.
Different engagements, same posture: I'm building working systems with your team, not running a generic AI training they'll forget by Friday.
I'm not walking into a room to tell your team that AI exists. I'm there to work through the specific scenarios your team actually deals with — the pitches, the research briefs, the crisis timelines, the client reports. We build real workflows. People leave with prompts they wrote themselves, in sessions they can reference Monday morning.
For leaders who want to think through their AI strategy before rolling it out to their team. We look at where you are, where the gaps are, and what a realistic 90-day path forward looks like — for your team size, your client mix, and your standards.
Ongoing access for organizations that want a trusted perspective as the landscape keeps moving. I stay current so you can stay focused. When something changes that matters for comms teams, you hear about it — and what to actually do about it — before the rest of the industry does.
Over the past several years, I've trained more than 1,200 communications professionals across workshops, keynotes, and advisory engagements. I've worked with in-house teams, independent agencies, and global communications departments. I teach at the University of the Arts and advise Ragan Communications — which means I'm both in the classroom and in the industry conversations where this stuff gets decided.
I'm a LinkedIn Top Voice on AI in communications. I've spoken at PRWorld NYC, Ragan AI Horizons, SXSW, and the rooms where the people in the seats are the ones running comms for organizations that shape public conversation.
I mention these things not to impress you but because I think you deserve to know who you're trusting with a problem that matters to your career.
Chris's workshops are transformative — he brings AI topics to life with engaging storytelling and deep insights, blending technology with a keen understanding of ethical considerations.LaToya Rose · SVP, DEI · Macmillan Publishing
Outside of work, I'm thinking about the same things everyone in communications is thinking about — just usually at midnight, after the rest of the day has finished.
I believe good writing is still the foundation of everything, AI included. I live in New York, which helps me stay convinced that the most important stories are still the ones told by people, about people.
If you're ready to talk, the best next step is a 30-minute conversation. No pitch. Just a real look at where you are and whether I can help.
A working call. No pitch, no slide deck — just whether we'd be useful to each other.
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