Original Research The Research Library

Research that moves the conversation forward.

Independent, data-driven reports on how AI is reshaping communications — adoption, audience behavior, search, crisis, and the creator economy. For comms leaders who'd rather lead the narrative than chase it.

9Reports
200+Sources Cited
2026Latest Data

AI Adoption

Synthetic Saturation: Is There a Tipping Point for AI-Generated Content?

Original research examining how synthetic content supply, platform responses, and consumer backlash are converging to reshape the AI adoption curve across U.S. social media (2024–2026).

February 2026 · 18 min readRead →

Content & Media

Audience Habits: Human-Led vs Hybrid vs Synthetic Video

How U.S. audiences are distinguishing between content types and what it means for creator strategy in the AI era.

March 2026 · 17 min readRead →

AI Adoption

AI Transforming U.S. PR/Communications: Cross-Industry Lessons

What PR leaders can learn from AI adoption patterns across legal, consulting, marketing, and professional services sectors.

March 2026 · 19 min readRead →

Industry Analysis

Media–LLM Partnerships & GEO Impact

How media organizations are navigating partnerships with large language model providers and the rise of generative engine optimization.

March 2026 · 18 min readRead →

Public Opinion

The Authenticity Premium: Trust & Transparency in AI-Era Communications

How audiences are rewarding authenticity and what the emerging "human premium" means for brand strategy.

March 2026 · 20 min readRead →

Strategy

Generative Engine Optimization: How AI Search Is Reshaping PR

The shift from SEO to GEO and what communications professionals need to know about visibility in AI-powered search.

March 2026 · 16 min readRead →

Strategy

AI & Crisis Communications: Speed, Deepfakes & the New Playbook

How AI is transforming crisis response, creating new threat vectors, and why your playbook needs an update.

March 2026 · 18 min readRead →

Content & Media

The Creator Economy Meets AI: Implications for Brand Partnerships

How AI tools are reshaping creator workflows, audience expectations, and the economics of influencer marketing.

March 2026 · 16 min readRead →

About this research

Every report in this library is independently produced by Chris Gee — built on public data, primary sources, and original analysis, with every source cited. No sponsors, no vendor agendas. The goal: give communications leaders the evidence they need to make AI decisions with confidence.

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