The Intelligent Communicator Weekly Archive

AI, Strategy & the Future of Communications.

Field notes for communications leaders navigating AI — what's shifting, what's hype, and what to do about it on Monday morning. Read by directors, VPs, and CCOs who'd rather lead the change than react to it.

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No, Your AI Agent Is Not a Synthetic Employee

July 22, 2026

We're describing AI agents the wrong way, and it's costing companies money.

Read on Substack ↗

🎙️Podcast: Dr. ChatGPT Will See You Now — The Real Promise (and Peril) of AI in Healthcare

April 21, 2026

1 in 3 Americans are asking AI about their health. Their doctors are using it to read scans, draft charts, and double-check diagnoses. What could go wrong?

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You Don't Need to Code to Build an AI Agent. You Need a Good Reason.

April 16, 2026

CommsCollectiv is opening a limited number of spots for AI Agents for Communicators — a 6-session live course for comms leaders, in-house teams, public affairs pros, and fractional operators. No coding. No hype.

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I Worked Inside Every Firm in the Burson Story. Here's What I Saw. Part 1 of 3

April 13, 2026

On April 10, 2026, PRWeek reported that WPP had hired Goldman Sachs to explore strategic options for Burson, its global PR arm. I Worked Inside Every Firm in the Burson Story. Here's What I Saw. Part 1 of 3.

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The 10% Advantage: Why AI Rewards the Curious, Not the Lazy

April 7, 2026

Anthropic just published its latest Economic Index report: Users with 6+ more months of AI experience have a 10% higher success rate than newer users.

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🎙️Podcast: AI Adoption Is Failing — And It’s Not a Technology Problem

December 21, 2025

In this episode, Barbara Roos and I unpack why fear, leadership silence, and broken training models are slowing AI adoption.

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Disney x OpenAI: What It Really Means for Communicators and Creators.

December 11, 2025

Disney licensing 200 characters to OpenAI’s Sora reshapes AI, IP governance, and the future of creative work. Here’s what it means for leaders and creators.

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🎙️Podcast: What OpenAI’s Code Red Really Means After Google’s Gemini 3 Release

December 4, 2025

OpenAI’s Code Red explained. Google’s Gemini 3 forced a pause on agents and ads as OpenAI refocuses on core intelligence to stay competitive.

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🎙️Podcast: AI Isn’t Replacing Agencies. The Economics Behind AI Are.

November 26, 2025

AI is not replacing comms pros, but AI investment is reshaping roles, budgets, and agency relationships. Here’s what the shift means for teams and the industry.

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What's REALLY behind the Amazon vs. Perplexity battle.

November 7, 2025

At its core, this fight between Amazon and Perplexity is about control. Who gets to decide how AI interacts with digital platforms, and whose interests take priority when it does.

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